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Upcycled Beauty: Meet Our Zero-Waste and Upcycled Ingredients

joujou zero waste

Upcycled Beauty: Meet Our Zero-Waste and Upcycled Ingredients

A lot of resources go into growing plants that feed us and therefore, we should use as much as possible what was given by nature. There are 9 million tonnes of primary production waste generated in the EU and it is a huge amount of possibilities.

Upcycled ingredients mean that waste from agricultural, food, and juice industries can be eliminated by extracting unwanted elements from the manufacturing process to become by-products and raw materials in their own right. 

By-products include seeds, leaves, peels, and stones and are usually discarded but these derivatives and food waste contains key bioactive compounds including high levels of essential fatty acids, antioxidants, and vitamins that are significant in skincare. 

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Coffee is one of the strongest antioxidant out there and its best part comes from the Coffee waste
There are different versions of manufacturing that makes an upcycled ingredient zero-waste and we try hard to choose those more sustainable options in our formulations. 

This means taking a by-product from a different manufacturing process and using it to create a new ingredient. This results in using 100% of raw material. 


Waste from materials that were grown specifically for oil production is managed to use as a natural fertilizer.


They are created by using unwanted seeds, nuts, and pulp from the food and juice industries.

joujou upcycled charcoal
Activated Charcoal is made from upcycled fencing offcuts

We are proud to use zero-waste ingredients in our formulations with intention and special care to reduce our footprint by better use of resources. We also put special care on their ethical source and promote the power of the circular economy.

Upcycled Igredients You Can Find in JouJou Products:

Charcoal – Sustainable and versatile ingredient is made from upcycled fencing offcuts

Find it in Woodland Botanical Soap Bar

Coffee – Exfoliating agent upcycled from spent coffee grounds, we take care it is exclusively specialty Arabica coffee that comes from ethically sourced coffee grounds. 

Find it in Dirty Hippie Botanical Soap Bar

Cork Oak Extract – No tree has to be chopped down for this amazing active ingredient, the cork oak is gently peeled and it regenerates itself within nine years. 

Find it in Wild Things Beauty Balm & Baby Balm

Avocado Oil – This highly nourishing cold-pressed oil has been extracted from avocado seeds that are by-products of the food industry

Find it in Aphrodite Body Oil & Blossom Belly Oil 

Grapeseed Oil – full of polyphenols and vitamins A, this oil is extracted from the grape seeds used in the food and juice industries

Find it in Aphrodite Body Oil & Blossom Belly Oil & Wildberry Face Serum

Pomegranate Oil – This amazing cold-pressed oil rich in punicic and ellagic fatty acids is extracted from pomegranate seeds as a byproduct of the juice industry

Find it in Wildberry Face Serum

Olive Oil – This holy grail oil in both skincare and food has been extracted from the by-products of the food industry

Find it in our Botanical Soap Bars

Hibiscus Powder – Rich in antioxidants called anthocyanins, which help to fight off free radicals, this highly nourishing powder is a byproduct of the food industry

Find it in Magic Night Bath Soak

We also use a big number of Upcycled Cold Pressed Oils and Zero to Landfill zero-waste ingredients such as

Almond Oil, Castor Oil, Jojoba Oil, Rosehip Oil, Sea Buckthorn, Sunflower Oil, Sesame Oil

sea buckthorn zero waste
The whole fruit, pulp and seeds are used to get Golden Sea Buckthorn Oil

Finding all of our inspiration in the abundance of nature is what we are grateful for and therefore find ourselves responsible for our beautiful planet. Sustainability is and will always be our starting point. That means minimizing the impact of creating and putting our products into the world. We create only vegan, cruelty-free, and environment-safe formulations that do good to you and the planet Earth.

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