I have always been passionate about wild nature, indigenous cultures and personal everyday rituals.

Since self-care rituals include skincare, I was not satisfied with single-use products containing a long list of ingredients and packed in plastic that makes absolutely no sense to me. Market was flooded with lab brands offering short term benefits by chemicals I would not want close to myself. That is why I started to search for sustainable wild ingredients which evolved into an obsession of functional botanicals.

JouJou Botanicals was created with good intention and purpose. To reconnect people with nature by ancient botanical wisdom meeting modern science and our everyday rituals. It is my desire to create and offer all things wild to feed your skin and feed your soul. I hope you will fall in love with JouJou rituals and get inspired by the magic of botanicals to find the most radiant you.

Love,

Nina